Morocco - Make Your Arabian Nights Dream Come True! (travel guide)

Morocco is the kind of place that stays with you long after you leave. It’s a whirlwind of vibrant souks, jaw-dropping architecture, serene beaches, and dramatic landscapes that cater to every travel style. From hiking the Atlas Mountains to indulging in a spa day at a hammam, Morocco offers unforgettable moments at every turn.

Whether you’re strolling through the medinas of Marrakech, tasting fresh seafood in Essaouira, or marveling at the intricate designs of the Hassan II Mosque, the experiences here are as diverse as they are magical. To make the most of your trip, you’ll want an itinerary that’s as unique as your travel goals. Here’s a peek at an easy morocco travel guide plus a sample itinerary to get you started. And don’t worry—I’ll tailor every detail just for you!

Quick Essentials

• Currency: Moroccan Dirham (MAD) – easy 10-to-1 conversion to USD

• Languages: Arabic, Amazigh (Berber), and a mix of French and English

• Airports: Casablanca Mohammed V International Airport (CMN), Fès–Saïss Airport (FEZ), Marrakesh Menara Airport (RAK)

• Transportation: Private transfers and guides are my go-to for a seamless, stress-free experience.

• Best time to visit: Spring and fall are ideal, but every season has its charm. Beaches are fab in summer, while winter is perfect for mild weather and fewer crowds.

• Ideal length of stay: Luckily, Morocco is conducive to trips of varying lengths. If you're only going to Marrakech, for example, you could totally plan a 3- or 4-day trip. If you're visiting multiple spots, 9-10 might be the sweet spot.

• Signature dishes: tagine (stew cooked in a clay vessel of the same name), chermoula (a mix of olive oil, herbs and spices), m’smen (buttery flatbread), sfinj (doughnuts often served with honey or sugar), kalinté (street-food bread made with chickpea flour)

• Key phrases: as-salaam alaykum (hello), shokran (thank you), afak (please), yalla (let's go)

• Dress code: Flowy dresses and linen everything — and bring a shawl to cover your shoulders when visiting holy sites.

Casablanca

Casablanca, Morocco’s commercial capital, is where you’ll fly into. If it’s your first time in the country, you likely won’t be spending much time here. But the city is bustling and fascinating, a reflection of the various cultures that have inhabited and influenced it over the years, including the Portuguese, Spanish and French. (The Spanish are responsible for its modern name, Casablanca, although the Portuguese originally called it Casa Branca before the Spanish settled in.) Here you’ll find a combination of both traditional and Art-Deco architecture, the remnant of the French occupation and colonial rule from the early to mid-20th century. 

Where to stay in Casablanca

1. Four Seasons Hotel Casablanca: A solid landing pad after a long flight, with a beachfront location and five-star amenities. When you book Four Seasons with me, you’ll enjoy exclusive Four Seasons Preferred Partner amenities. I’ll be pleased to give you more details.

2. Mazagan Beach & Spa Resort: A sprawling, luxury haven about an hour outside of Casablanca. It's ideal for families and couples alike, with numerous activities from surfing and paddleboarding to laser tag and archery. Fora's VIP Reserve partner perks include welcome amenities, breakfast daily, an upgrade & extended check-in/out whenever possible.

3. Royal Mansour Casablanca: The luxury hotel brand has brought its signature five-star Moroccan charm to a new location in Casablanca. 

   

What to do in Casablanca (travel guide)

If your time in Casablanca is limited, make the Hassan II Mosque your first stop—it’s Morocco’s largest mosque and a true architectural marvel. Afterward, take a stroll through the downtown area to admire its striking Art Deco architecture. The lively Marché Central is always buzzing with energy, offering fresh produce, aromatic spices, handmade crafts, and more—it’s a sensory delight!

For authentic souvenirs, head to the charming souks in the Habous neighborhood, where tradition and local craftsmanship shine. Got some extra time? Don’t miss the Museum of Moroccan Judaism, the only museum in the Arab world dedicated to Judaism, or explore the eclectic treasures at Derb Ghallef, Morocco’s largest second-hand flea market.

Where to eat in Casablanca

For traditional Moroccan food served in an open-air setting, head to La Sqala, located in Casablanca’s historic medina. Also in the medina is the beautiful Dar Dada, where Moroccan cuisine is served in a tasteful riad setting. Rick's Café focuses on American and European dishes, with an ambiance inspired by the classic film Casablanca (live piano music, lavish balconies, ornate brass light fixtures). For something trendy and casual (but still delicious and well made), NKOA, just off of the Arab League Park is a great choice. For something truly special, I love the no-frills restaurant run by l’Association Solidarité Feminine, a non-profit that trains and employs single mothers in roles like cooking, baking and catering. 

Fes

Fes (or Fez), founded in the late eighth century, is Morocco’s spiritual and cultural capital. (It used to be the country’s official capital, but today Rabat holds that title.) Here is where to go to really immerse yourself into Morocco's vibrant, dynamic culture. Fes is among the country’s more traditional cities, where its rich tradition is front and center. Plus, its medina is among the world’s largest car-free urban zones, and is perfect for mindful wandering.

Where to stay in Fes

1. Riad Fes: A special spot comprising six gorgeously appointed houses, where each space is completely unique, and where part of the charm lies in getting lost in its showstopping design. Book with me to receive $25 hotel credit, a welcome amenity, an upgrade and late check-out.

2. Hotel Sahrai: A contemporary option with a rooftop bar perfect for watching the sunset, glass of Moroccan wine in hand. (Although Hotel Sahrai is Riad Fes' sister property, the two properties have completely different vibes.) Fora’s SLH withIN partner perks include $50 hotel credit, breakfast daily, an upgrade and extended check-in/out. 

3. Palais Amani: A 21-room riad ideal for a more local, authentic experience.

   
   

What to do in Fes (travel guide)

Fes is famous for its iconic leather tanneries, and the 11th-century Chouara Tannery is a must-visit. Watch the traditional craft in action, and if you’re feeling fancy, get a custom piece made and delivered straight to your hotel within hours.

History buffs, don’t miss the University of al-Qarawiyyin, the world’s oldest operating learning institution, founded in 859 AD. Its stunning architecture, adorned with intricate calligraphy, and the historic library housing centuries-old copies of the Qur’an are truly awe-inspiring. For panoramic views of the city, head to the Merenid Tombs, perched on a hilltop overlooking Fes—it’s the perfect spot to wrap up your adventure in this cultural gem.

Where to eat in Fes

Fes’ street-food game is strong. Meander around the souks and markets and sample traditional fare prepared by local cooks and artisans. For traditional cooking with a gourmet twist, Riad Fes’ exceptional restaurant Gayza serves Moroccan dishes in an elegant, fun, colorful space. The plant-filled Ruined Garden is a delightful oasis for a nourishing lunch after a morning spent exploring, while the chic, modern hotspot Nur is perfect for an elaborate tasting menu in a sleek setting. The rooftop l’Amandier, at Palais Amani, marries French, Jewish, Arab, Moorish and Amazigh culinary traditions, and restaurant Eden, in the Palais Amani hotel, serves refined international cuisine with Moroccan and French influences.

Marrakech

Marrakech is home to a maze of charming courtyards, bustling souks, elegant palaces, intricate tile work and, of course, some of Morocco’s most famous hotels. The energy of this city is palpable and unending — in the best way (even more reason to visit a hammam here to unwind and reset).

Where to stay in Marrakech

1. The Oberoi Marrakech: An opulent stunner with hand-crafted architecture, sweeping views of the Atlas Mountains and an impeccable attention to detail when it comes to hospitality. Book with me to receive a complimentary 50-minute massage for two, breakfast daily, an upgrade and extended check-in/out.

2. Amanjena: Design-forward and stunning, softly boasting the tranquility you’d expect from Aman’s signature minimalist approach. When you book with me, you’ll get $100 food / beverage credit, breakfast daily, an upgrade and extended check-in/out.

   

3. Royal Mansour Marrakech: A centrally located medina-within-a-medina that gives you a riad-esque experience with the amenities of a hotel. Book with me to snag Fora’s exclusive partner perks, including $100 food / beverage credit, complimentary roundtrip private airport transfers, breakfast daily, an upgrade and extended check-in/out whenever possible.

4. La Mamounia: One of Morocco’s most iconic properties, complete with indoor and outdoor pools, a small cinema and recently renovated opulence. Fora’s VIP partner perks include $100 food / beverage credit, breakfast daily, an upgrade and extended check-in/out.

5. Mandarin Oriental Marrakech: A 63-room retreat that checks all the boxes — beautiful rooms, a great common area and stunning views. When you book Mandarin Oriental with me, you’ll enjoy exclusive Fan Club preferred partner amenities. I’ll be pleased to give you more details.

What to do in Marrakech

Exploring the souks is a must, but trust me, it’s easy to get lost in their maze-like charm. To navigate like a pro (and not miss a thing), consider enlisting an expert guide—I can help with that!

Make time for the Jardin Majorelle, a stunning oasis of royal blue buildings and vibrant botanical gardens. Fun fact: these gardens were bought in the ’80s by iconic fashion designers Yves Saint Laurent and Pierre Bergé. Don’t skip the neighboring Yves Saint Laurent Museum—a treasure trove for fashion and art enthusiasts. Pro tip: visit in the afternoon when the crowds thin out. While you’re there, explore the Pierre Bergé Museum of Berber Arts, celebrating the intricate craftwork of the Amazigh people.

For a quieter escape, head to the serene Anima Botanical Gardens, which offer lush beauty minus the hustle. And, of course, soak in the lively energy of Djema El Fna Square—a sensory explosion of artisans, fruit stands, traditional medicine sellers, fortune tellers, and more. It’s pure Marrakech magic!

Where to eat in Marrakech

The leafy Le Jardin serves traditional Moroccan fare, alongside some international options, in a chicly renovated 16th-century building. Nomad Marrakech is cozy and casual, and champions local ingredients. Another cozy and casual — and bright and colorful — option is Bacha Café, perfect for a coffee and a pastry. Head to the dimly lit Dar Yacout for fine dining in an upscale atmosphere, and to La Terrasse des Épices for a fashionable rooftop moment (plus delectable locally sourced dishes). Enjoy another rooftop moment, complete with sushi and cocktails, at Kabana. At the Oberoi’s signature restaurant Rivayat, savor Indian food prepared by a Michelin-Starred chef. At Nama, located in Amanjena, five-star Japanese food is prepared with sustainably sourced, local ingredients. 

Atlas Mountains

The energy of Morocco's cities is a must, but so is the tranquility offered by the Atlas Mountains, home to a network of Amazigh villages. Amazigh is the local name for the Indigenous group of people whom we typically refer to as Berber. The word is not favored, however, because it's rooted in an ancient Greek word that means barbarian. If you’re into active travel, the Atlas Mountains will prove especially attractive. Here you can hike Mount Toubkal, North Africa’s highest point, and explore the numerous trails within Toubkal National Park. 

This region is the area most impacted by last year's earthquake. Many of the hotels have reopened now, but some are still rebuilding. Whether you're staying for an extended amount of time (highly recommend) or doing a day trip (totally doable; a hike & Amazigh tea is the best day), visiting is one of the most important ways we can help them to rebuild.

Essaouira

This beachside city has been inhabited since ancient times, but the Portuguese are credited with establishing the official town when they built a fort there in the early 1500s. Essaouira is a bucket-list destination for windsurfers and kitesurfers. But if watersports aren’t your thing, the beaches are also lovely for lounging. Its laid-back, bohemian vibe makes it the perfect place to end your vacation. Be sure to pick up some local argan oil from a local women's co-op. This is a great way to help close the gender gap in Morocco. Handmade crafts made out of rare thuya wood also make special souvenirs.

Where to stay in Essaouira

Heure Bleue Palais: A boutique gem (and former home) with 33 rooms, traditional Moroccan design, a beautiful riad-style garden and approachable rates. Book with me to receive Relais & Châteaux partner perks, including daily breakfast and a VIP welcome.

What to do in Essaouira

In between beach time, explore Essaouira’s eclectic array of art galleries, including Le Real Mogador, a former mansion displaying the work of Moroccan artists, and Galerie la Kabash, a three-story hub with a collection of both local and international pieces, plus furniture, sculpture, pottery, carpets and more. In Essaouira’s Jewish quarter, you’ll find Bayt Dakira, a museum that highlights the coexistence of Jews and Muslims in the area. 

Where to eat in Essaouira

Dar Baba is fun and lively, with a Mediterranean fusion menu and colorful environs, while La Clé de Voûte is charming and casual. Save room for a wine tasting at Le Domaine du Val d'Argan winery, which uses stainless steel fermentation to produce over 300,000 bottles of organic wine. And the restaurants at Heure Bleue Palais are some of the best in town: the elegant Salon Oriental is the hotel’s fine-dining restaurant, the rooftop Terrace Grill is perfect for a poolside lunch and the handsome English Lounge is a must for a cocktail nightcap by the fire. La Table Madada serves fresh seafood and a fusion of Moroccan and Mediterraneans fare, while Caravane Café’s menu focuses on international cuisine (with seafood and vegetarian options), and is served in a fun, eclectically decorated setting.

This may be information overload, but that's where I come in. Above is just a taste of all that Morocco offers. Connect with me for a tailored trip. I'll work to understand your vibe and what you're after, and design your dream Morocco getaway, complete with VIP perks and priority status at the country's best hotels.

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